According to Ted Talk by Margaret Gould Stewart – VP of Product Design & Responsible Innovation at Facebook “This innocent little button is seen on average 22 billion times a day, and on over 7.5 million websites” making it one of the most-viewed design elements ever created.
However, as Facebook’s brand impact grows, the “thumb” will eventually be replaced with the normal “like” button. As a consequence, we start seeing thumbs of all types all over our social media applications.
It’s at this point that Facebook notices that its brand association with the “like” button design has deteriorated as a result of others’ copying.
Unlike Twitter, Facebook has chosen to enhance the brand name while weakening the “thumb.” It’s not difficult to estimate how long the entire procedure will take.
Facebook likes have been a way of gauging the popularity of a certain post or page for a long time now. The first Facebook like button was introduced in 2010 and has seen many iterations since then.
