Cadbury is celebrating its 200th anniversary with a fun, AI-powered tool called “My Cadbury Era,” developed by VCCP London and their digital agency Bernadette. This tool lets you place your face on classic Cadbury posters from different eras.
Here’s how it works:
- Visit the website (https://myera.cadbury.co.uk/)and confirm you’re over 18.
- Choose a classic Cadbury ad and select your skin tone and style (feminine, masculine, or gender-neutral).
- Upload a selfie.
- Wait for the AI to create your personalized poster.
Participants are entered into a prize draw to win £200. The campaign is supported by social media and partnerships with influencers. Additionally, Cadbury has ensured inclusivity by collaborating with an LGBTQ+ charity and Mondelēz International’s diversity network.
Phil Warfield, Cadbury’s marketing director, highlighted that this initiative not only celebrates Cadbury’s rich heritage but also its connection with the public.
Visit the website to create your own Cadbury poster and join the celebration!
